Similac Advance Infant Formula is a nutritionally complete milk-based and iron-fortified baby formula featuring OptiGRO, our exclusive blend of DHA, Lutein and Vitamin E to help support your baby's overall growth, brain, eye and immune system development. * eligible in Similac WIC-contracted states, in-store only; **The WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) and SNAP (Supplemental Nutrition Assurance Program) names are service marks of the U.S. Department of Agriculture. USDA does not endorse any goods, services, or enterprises.